In 2020, the West Palm Beach based cigar shop called Leyenda Cubana, desired a fresh look to their apparel line. They wanted a design that had to do with cigars and Cuban culture, while avoiding all the cliches that come with artwork generally related to these themes. The solution was to appeal to the store’s predominantly male audience, by using the symbolism that the King card has, and mixing it with the Cuban “guayabera” the “cafecito”, and of course, a cigar.
